Building blocks. A deserving message. And a system for every student.
In tandem with the creative team at Ayzenberg, we crafted a unified language for Microsoft Education—letting messaging and visuals resonate with the parent brand while making a singular claim in a crowded space.
The resulting guide allowed Microsoft teams to employ modular forms and a simple set of rules to iterate messaging for multiple products, audiences and channels, while staying true to the foundation of Microsoft EDU.
agency: Ayzenberg
Building blocks. A deserving message. And a system for every student.
In tandem with the creative team at Ayzenberg, we crafted a unified language for Microsoft Education—letting messaging and visuals resonate with the parent brand while making a singular claim in a crowded space.
The resulting guide allowed Microsoft teams to employ modular forms and a simple set of rules to iterate messaging for multiple products, audiences and channels, while staying true to the foundation of Microsoft EDU.
agency: Ayzenberg
